When buyers ask AI what to buy, are you on the list?
We put the questions your buyers ask to ChatGPT, Gemini, Claude and Perplexity, and show you whether their answers name your business.
Example: a buyer asks ChatGPT
What’s the best wood-fired pizza oven under £300?
ChatGPT answers with a list of names
- Your businesson the list?
- Kesswick Ovens
- Brackenridge
- Flint & Flue
The questions shown here change to cover different kinds of business, and every name in them is invented. Your own check asks questions written for your business, not these.
- Free check, no account needed
- Card payment through Stripe
- Berkuk Technology Ltd, registered in England and Wales, no. 15385528
Why your own ChatGPT is not a fair test
Asking it yourself is the first thing to try, and it tells you less than it seems to. Your question differs from a buyer’s in four ways.
| What differs | When you ask it yourself | When we ask |
|---|---|---|
| Who is asking | You, signed in. ChatGPT can use your past chats, saved memories and custom instructions, so it may already know your business and lean towards it. | A stranger. Each question goes in as a fresh request, with no account, no history and no memory behind it. |
| What is asked | Usually a question with your name in it. That shows what the assistant says about you, not whether it thinks of you. | Questions a buyer types before knowing you exist, written from your own pages. None of them contains your name. |
| How many answers | One. Ask again and the names can change. | 96 in the full report: 12 questions, four assistants, each question asked twice. |
| What you can count | Nothing. You have one answer from one day. | How often you are named, who is named instead of you, and which pages the assistants read first. |
A temporary chat in ChatGPT can run without personalization, which removes the first difference. The other three remain.
What you see for free, and what the report adds
| What is measured | Free quick check | Full report |
|---|---|---|
| Questions a buyer would ask | 3 | 12, plus 3 asked about you by name |
| Assistants asked | ChatGPT, Gemini | ChatGPT, Gemini, Claude, Perplexity |
| Times each question is asked | Once | Twice, because answers vary |
| Who else the assistants name | The names from one answer | Every name, how often, and how often without you |
| Which sites the assistants read | Not included | The sites and the pages they read most |
| Why an assistant leaves you out | Not included | For each assistant: it never reaches your pages, or it reads them and picks someone else |
| The searches the assistants ran | Not included | Included |
| What AI says about you by name | Not included | Included, with anything that conflicts with your own site |
| Whether crawlers can read your site | Not included | Crawler access and structured data, for websites (not for app listings) |
| What to do about it | Where to start | Up to ten actions, in order of effect |
| The work itself | Not included | In the report with fixes: a message for each site the assistants read, text for your site, code to paste |
A page from the report
Every box is one answer. An assistant gets each question more than once, because its answer can change from one asking to the next. A marked box is an answer that named the business or linked to its site.
| Buyer question | ChatGPT | Gemini | Claude | Perplexity |
|---|---|---|---|---|
| What’s the best wood-fired pizza oven I can buy in the UK for under £300? | 0 of 2 | 0 of 2 | 0 of 2 | 2 of 2 |
| Which British pizza oven makers offer a repair service? | 0 of 2 | 1 of 2 | 0 of 2 | 0 of 2 |
| Where can I get a pizza peel engraved with a name in the UK? | 2 of 2 | 0 of 2 | 0 of 2 | 1 of 2 |
| I want a pizza oven that will last ten years. Which brands should I look at? | 0 of 2 | 0 of 2 | 0 of 2 | 0 of 2 |
Then, for each assistant, why. For this shop the report says of ChatGPT: when it cites the shop’s pages, the shop is in the answer. The gap is being found. In the other answers it leaned on one review site and one forum, and the report names both.
From the sample report. The shop and every name in it are invented.
The fixes: the first round of work, done for you
A report says where you stand and what to do. The report with fixes also does the first of it: it names the sites to get onto and writes the message for each, writes the passages your own site is missing, and hands you the code. Two pieces from the sample:
A review site the assistants read in 68 of 95 answers. It does not name the shop. The message to its editor:
Hello,
We are Fernhill Ovens, a small workshop in Shrewsbury that builds wood-fired pizza ovens by hand. Your guide to home pizza ovens does not include us, and we think two things would interest your readers: our ovens start at £249, and every one comes with spare parts and a lifetime repair service.
Would you consider testing the Fernhill 12 for your next update? We can send one on loan and answer any question about how it is built.
[your name], Fernhill Ovens
A buyer question the shop was left out of in 8 of 8 answers: which pizza oven will last ten years? The passage for its site:
Fernhill Ovens builds its ovens to be repaired, not replaced. The shell is stainless steel, the baking floor is stone, and each oven is cut, welded and finished by hand in Shrewsbury. Spare parts are kept for every model, and the workshop repairs its ovens for life, so an oven bought today can still be in use in ten years. [add the length of your guarantee and what it covers] [add how old the oldest Fernhill oven still in use is, if you know it]
From the sample report with fixes. The shop and every name in it are invented. A gap in square brackets marks a fact the shop’s own pages did not give: nothing in the fixes is guessed.
Price
You pay once for each report, in US dollars. There is no subscription.
The report$19
One business, measured once
- 96 answers to 12 buyer questions on four assistants, and 3 more questions about you by name
- Who else the assistants name, and how often without you
- The sites and pages the assistants read
- Why each assistant leaves you out
- Up to ten actions, in order of effect
- A PDF by email, usually within 20 minutes
The report with fixes$49
One business, the first round of work done, measured again after 30 days
- Everything in the report
- The sites the assistants read most, whether each one names you, and a message to send to each
- For every buyer question you are left out of, a passage for your site, written from your own facts
- The code to paste: structured data and crawler rules
- The same questions asked again 30 days later, in a second report that opens with what changed
Before you pay
- Run the free check first. You see real answers about your own business before you decide.
- You pay by card on Stripe’s checkout page. We never see your card details.
- Prices include VAT where it applies. No tax is added at checkout.
- Your report is produced as soon as you pay, and checked before it is sent. If it does not pass a check, a person finishes it and you have it within 24 hours.
- If we cannot produce a report for your address, you get a full refund.
- By buying you agree to the terms.
How this is measured, and what it cannot tell you
We send each question to the assistant through its official API, with web search switched on and no extra instructions, the way a buyer would type it. You count when the answer names your business or cites one of your pages.
An answer from the API can differ from what the same assistant shows inside its own app, and answers change from one day to the next. Read the numbers as a sample taken on one day.
Google’s AI Overviews and Microsoft Copilot are not measured. For an app store link, the checks of crawler access and structured data do not apply and are left out.
No report can promise that an assistant will recommend you. This one shows where you stand and which changes the answers point to.
Who you are dealing with
Buyers Ask AI is a service of Berkuk Technology Ltd, a private limited company registered in England and Wales under company number 15385528. Its VAT number is GB479755031.
Registered office: Sheffield Technology Parks, Cooper Buildings, Arundel Street, Sheffield, S1 2NS, United Kingdom.
Questions before you buy? Write to info@berkuk.com.
Questions
- Can I not just ask ChatGPT myself?
- You can, and you should. Three things make your own answer a poor guide, though. ChatGPT can use what it remembers about you, so it is not answering a stranger. You will tend to ask about yourself, and a buyer does not know your name yet. And one answer is one draw: ask again and the names can change. The report asks 12 buyer questions that do not name you, on four assistants, with no account and no history behind the request, twice each. It counts how often you are named in the 96 answers and which sites the assistants read to get there.
- What are the fixes?
- Three things, each built on your own measurement. First, the sites the assistants read most while answering your buyers, whether each one names you, and a message you can send to each. Second, a passage for your site for every buyer question you are left out of, written from the facts on your own pages, with a gap marked wherever a fact is missing. Third, the code to paste: structured data and crawler rules. Thirty days later we ask the same questions again and send a second report, so you can see what moved.
- ChatGPT has a Business Hub. Do I still need this?
- Business Hub is OpenAI’s own page for businesses, where it is available. It reports on ChatGPT only, and gives totals, not the questions that were asked or the names that were given instead of yours. This report covers four assistants and shows the questions and the names. If you can claim a Business Hub profile, do that as well.
- Which businesses is it for?
- Online shops, including Shopify stores. Apps on the App Store or Google Play. Any business with a website that people might ask an AI assistant about.
- What do you do with the address I enter?
- We read the public pages at that address, ask the assistants about that kind of business, and keep the result for up to 30 days so the same address is not measured twice in a week. We do not ask for a login and this site sets no cookies.
- What language is the report in?
- The questions are asked in the language of your site, because that is how your buyers would ask. The report itself is written in English.
- How often can I run the free check?
- A few times a day. The same address is measured once a week: if you check it again sooner, you see the stored result with its date.
- How do I get the report?
- By email as a PDF, usually within 20 minutes of payment. After you pay you land on a page that shows the report being produced, and you can download it there as well. A report that does not pass our checks is finished by a person, within 24 hours.
- What if you cannot measure my business?
- If we cannot produce a report for your address, we refund you in full. The terms set out every case in which you get your money back.